Keerththana crafts strategic, visually compelling digital experiences that drive impact and engagement.
Neha Charnalia
Co-Founder | CFO SwitchGrocery
"Keerththana is one of the best designers I’ve ever worked with. Add that to spark she brought to our company, SwitchGrocery, you cannot go wrong with hiring her. The founder – designer relationship is so important and Keerththana always made sure we discussed objective, goals, the emotion we wanted to evoke in our customers, and she was also brilliant at understanding how to work with me, and taking the time to understand our business and our customers. Her designs changed the game for our company and generated revenue which I 100% credit her for. We will miss her but I look forward to watching her progress personally and through her career!"
Lee St. James
Managin Director, URF
"Keerththana provided graphic design and motion graphics support for Orange Gate's agile video productions. Her delightful energy and collaborative talents were always appreciated. After a summer internship in our Toronto design studio, she continued to work part-time for Orange Gate while studying in the U.K. and while she completed her degree at Waterloo this spring. Congratulations and best wishes on launching your full-time career!"
Pedroroch
Client
"Love the portfolio she created - I cant wait to land more clients with this! It’s always a pleasure working with her! I’ll probably be back lol"
josiemstockman
Client
"I loved what she created for me!"
luzandmel
Client
"Everything looks great! Delivered exactly what I needed and it looks beautiful!! :)"
luzandmel
Client
"Everything looks great! Delivered exactly what I needed and it looks beautiful!! :)"
Neha Charnalia
Co-Founder | CFO SwitchGrocery
"Keerththana is one of the best designers I’ve ever worked with. Add that to spark she brought to our company, SwitchGrocery, you cannot go wrong with hiring her. The founder – designer relationship is so important and Keerththana always made sure we discussed objective, goals, the emotion we wanted to evoke in our customers, and she was also brilliant at understanding how to work with me, and taking the time to understand our business and our customers. Her designs changed the game for our company and generated revenue which I 100% credit her for. We will miss her but I look forward to watching her progress personally and through her career!"
annaashabo
Client
"Great communication and fast delivery! I requested one revision and it was also completed quickly and just as I had hoped. I'm very pleased with the end result and would definitely recommend working with her! Thank you for the great work!"
Lee St. James
Managin Director, URF
"Keerththana provided graphic design and motion graphics support for Orange Gate's agile video productions. Her delightful energy and collaborative talents were always appreciated. After a summer internship in our Toronto design studio, she continued to work part-time for Orange Gate while studying in the U.K. and while she completed her degree at Waterloo this spring. Congratulations and best wishes on launching your full-time career!"
Pedroroch
Client
"Love the portfolio she created - I cant wait to land more clients with this! It’s always a pleasure working with her! I’ll probably be back lol"
josiemstockman
Client
"I loved what she created for me!"
luzandmel
Client
"Everything looks great! Delivered exactly what I needed and it looks beautiful!! :)"
Holme & Hadfield
Client
"She was great!! Super great communicator and awesome turnaround time. Will work with her again."
Neha Charnalia
Co-Founder | CFO SwitchGrocery
"Keerththana is one of the best designers I’ve ever worked with. Add that to spark she brought to our company, SwitchGrocery, you cannot go wrong with hiring her. The founder – designer relationship is so important and Keerththana always made sure we discussed objective, goals, the emotion we wanted to evoke in our customers, and she was also brilliant at understanding how to work with me, and taking the time to understand our business and our customers. Her designs changed the game for our company and generated revenue which I 100% credit her for. We will miss her but I look forward to watching her progress personally and through her career!"
Lee St. James
Managin Director, URF
"Keerththana provided graphic design and motion graphics support for Orange Gate's agile video productions. Her delightful energy and collaborative talents were always appreciated. After a summer internship in our Toronto design studio, she continued to work part-time for Orange Gate while studying in the U.K. and while she completed her degree at Waterloo this spring. Congratulations and best wishes on launching your full-time career!"
Holme & Hadfield
Client
"She was great!! Super great communicator and awesome turnaround time. Will work with her again."
annaashabo
Client
"Great communication and fast delivery! I requested one revision and it was also completed quickly and just as I had hoped. I'm very pleased with the end result and would definitely recommend working with her! Thank you for the great work!"
Pedroroch
Client
"Love the portfolio she created - I cant wait to land more clients with this! It’s always a pleasure working with her! I’ll probably be back lol"
josiemstockman
Client
"I loved what she created for me!"
luzandmel
Client
"Everything looks great! Delivered exactly what I needed and it looks beautiful!! :)"
About Me
I create strategic design with intention, merging usability, emotion, and clarity.
As a digital product designer, my focus is on creating intuitive user interfaces, seamless interactions, and cohesive brand identities that drive engagement and enhance usability. Whether it’s designing SaaS dashboards, mobile apps, or high-performance websites, my approach combines creativity with a deep understanding of user needs and business goals.
Currently at Playlog, I led end-to-end design across mobile and web from MVP to a polished launch-ready product. I’ve worked closely with engineers, marketers, and founders to align vision, build momentum, and turn user feedback into elegant solutions.
Beyond product design, I run Kaecolors, my creative playground for video editing and storytelling. I also once participated in a cultural university dance team competition and placed 1st - proof that collaboration, rhythm, and attention to detail show up in all areas of my work.
Work experiences
Lead Product Designer
Playlog Group Inc.
2021 - Present
Design Consultant
SwitchGrocery
2019 – 2021
UX/UI & Brand Marketing Designer
XTM Inc.
2018 - 2021
Visual Designer
Orange Gate
2017 - 2018
Lead Product Designer
Playlog Group Inc.
2021 - Present
Design Consultant
SwitchGrocery
2019 – 2021
UX/UI & Brand Marketing Designer
XTM Inc.
2018 - 2021
Visual Designer
Orange Gate
2017 - 2018
Lead Product Designer
Playlog Group Inc.
2021 - Present
Design Consultant
SwitchGrocery
2019 – 2021
UX/UI & Brand Marketing Designer
XTM Inc.
2018 - 2021
Visual Designer
Orange Gate
2017 - 2018
My stacks
Framer
My main tool for building interactive websites
Capcut
Video editing for brand content and visual storytelling
Figma
A powerful design tool for creating intuitive user interfaces
Where I share my creative process and visual storytelling
Slack
My go-to for seamless client and team communication
X
Where I share insights, tips, and some work
Adobe Photoshop
For image editing, photo treatments, and visual polish
Loom
To record async video walkthroughs for clients
Framer
My main tool for building interactive websites
Capcut
Video editing for brand content and visual storytelling
Figma
A powerful design tool for creating intuitive user interfaces
Where I share my creative process and visual storytelling
Slack
My go-to for seamless client and team communication
X
Where I share insights, tips, and some work
Adobe Photoshop
For image editing, photo treatments, and visual polish
Loom
To record async video walkthroughs for clients
Framer
My main tool for building interactive websites
Capcut
Video editing for brand content and visual storytelling
Figma
A powerful design tool for creating intuitive user interfaces
Where I share my creative process and visual storytelling
Slack
My go-to for seamless client and team communication
X
Where I share insights, tips, and some work
Adobe Photoshop
For image editing, photo treatments, and visual polish
Loom
To record async video walkthroughs for clients
FAQs
Answers to common questions to help you understand the process and how we can work together
I'm here to help you
What’s your typical project timeline?
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief. Right now I do offer website in a week for those interested!
Do you offer revisions?
What do you need from me to get started?
Can you work with my existing brand guidelines?
Do you provide post-project support?
What’s the best way to reach you?
I'm here to help you
What’s your typical project timeline?
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief. Right now I do offer website in a week for those interested!
Do you offer revisions?
What do you need from me to get started?
Can you work with my existing brand guidelines?
Do you provide post-project support?
What’s the best way to reach you?
I'm here to help you
What’s your typical project timeline?
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief. Right now I do offer website in a week for those interested!
Do you offer revisions?
What do you need from me to get started?
Can you work with my existing brand guidelines?
Do you provide post-project support?
What’s the best way to reach you?