Keerththana crafts strategic, visually compelling digital experiences that drive impact and engagement.
Keerththana crafts strategic, visually compelling digital experiences that drive impact and engagement.
Neha Charnalia
Co-Founder | CFO SwitchGrocery
"Keerththana is one of the best designers I’ve ever worked with. Add that to spark she brought to our company, SwitchGrocery, you cannot go wrong with hiring her. The founder – designer relationship is so important and Keerththana always made sure we discussed objective, goals, the emotion we wanted to evoke in our customers, and she was also brilliant at understanding how to work with me, and taking the time to understand our business and our customers. Her designs changed the game for our company and generated revenue which I 100% credit her for. We will miss her but I look forward to watching her progress personally and through her career!"
Lee St. James
Managin Director, URF
"Keerththana provided graphic design and motion graphics support for Orange Gate's agile video productions. Her delightful energy and collaborative talents were always appreciated. After a summer internship in our Toronto design studio, she continued to work part-time for Orange Gate while studying in the U.K. and while she completed her degree at Waterloo this spring. Congratulations and best wishes on launching your full-time career!"
Pedroroch
Client
"Love the portfolio she created - I cant wait to land more clients with this! It’s always a pleasure working with her! I’ll probably be back lol"
josiemstockman
Client
"I loved what she created for me!"
luzandmel
Client
"Everything looks great! Delivered exactly what I needed and it looks beautiful!! :)"
luzandmel
Client
"Everything looks great! Delivered exactly what I needed and it looks beautiful!! :)"
Neha Charnalia
Co-Founder | CFO SwitchGrocery
"Keerththana is one of the best designers I’ve ever worked with. Add that to spark she brought to our company, SwitchGrocery, you cannot go wrong with hiring her. The founder – designer relationship is so important and Keerththana always made sure we discussed objective, goals, the emotion we wanted to evoke in our customers, and she was also brilliant at understanding how to work with me, and taking the time to understand our business and our customers. Her designs changed the game for our company and generated revenue which I 100% credit her for. We will miss her but I look forward to watching her progress personally and through her career!"
annaashabo
Client
"Great communication and fast delivery! I requested one revision and it was also completed quickly and just as I had hoped. I'm very pleased with the end result and would definitely recommend working with her! Thank you for the great work!"
Lee St. James
Managin Director, URF
"Keerththana provided graphic design and motion graphics support for Orange Gate's agile video productions. Her delightful energy and collaborative talents were always appreciated. After a summer internship in our Toronto design studio, she continued to work part-time for Orange Gate while studying in the U.K. and while she completed her degree at Waterloo this spring. Congratulations and best wishes on launching your full-time career!"
Pedroroch
Client
"Love the portfolio she created - I cant wait to land more clients with this! It’s always a pleasure working with her! I’ll probably be back lol"
josiemstockman
Client
"I loved what she created for me!"
luzandmel
Client
"Everything looks great! Delivered exactly what I needed and it looks beautiful!! :)"
Holme & Hadfield
Client
"She was great!! Super great communicator and awesome turnaround time. Will work with her again."
Neha Charnalia
Co-Founder | CFO SwitchGrocery
"Keerththana is one of the best designers I’ve ever worked with. Add that to spark she brought to our company, SwitchGrocery, you cannot go wrong with hiring her. The founder – designer relationship is so important and Keerththana always made sure we discussed objective, goals, the emotion we wanted to evoke in our customers, and she was also brilliant at understanding how to work with me, and taking the time to understand our business and our customers. Her designs changed the game for our company and generated revenue which I 100% credit her for. We will miss her but I look forward to watching her progress personally and through her career!"
Lee St. James
Managin Director, URF
"Keerththana provided graphic design and motion graphics support for Orange Gate's agile video productions. Her delightful energy and collaborative talents were always appreciated. After a summer internship in our Toronto design studio, she continued to work part-time for Orange Gate while studying in the U.K. and while she completed her degree at Waterloo this spring. Congratulations and best wishes on launching your full-time career!"
Holme & Hadfield
Client
"She was great!! Super great communicator and awesome turnaround time. Will work with her again."
annaashabo
Client
"Great communication and fast delivery! I requested one revision and it was also completed quickly and just as I had hoped. I'm very pleased with the end result and would definitely recommend working with her! Thank you for the great work!"
Pedroroch
Client
"Love the portfolio she created - I cant wait to land more clients with this! It’s always a pleasure working with her! I’ll probably be back lol"
josiemstockman
Client
"I loved what she created for me!"
luzandmel
Client
"Everything looks great! Delivered exactly what I needed and it looks beautiful!! :)"
About Me
I create strategic design with intention, merging usability, emotion, and clarity.
I create strategic design with intention, merging usability, emotion, and clarity.
7+ years in UX/UI, currently Lead Product Designer at Playlog Group Inc. As a digital product designer, my focus is on creating intuitive user interfaces, seamless interactions, and cohesive brand identities that drive engagement and enhance usability. Whether it’s designing SaaS dashboards, mobile apps, or high-performance websites, my approach combines creativity with a deep understanding of user needs and business goals.
7+ years in UX/UI, currently Lead Product Designer at Playlog Group Inc. As a digital product designer, my focus is on creating intuitive user interfaces, seamless interactions, and cohesive brand identities that drive engagement and enhance usability. Whether it’s designing SaaS dashboards, mobile apps, or high-performance websites, my approach combines creativity with a deep understanding of user needs and business goals.
Currently at Playlog, I lead the end-to-end design across mobile and web from MVP to a polished launch-ready product. I’ve worked closely with engineers, marketers, and founders to align vision, build momentum, and turn user feedback into elegant solutions.
Currently at Playlog, I lead the end-to-end design across mobile and web from MVP to a polished launch-ready product. I’ve worked closely with engineers, marketers, and founders to align vision, build momentum, and turn user feedback into elegant solutions.
Beyond product design, I run Kaecolors, my creative playground for video editing and storytelling. I also once participated in a cultural university dance team competition and placed 1st - proof that collaboration, rhythm, and attention to detail show up in all areas of my work.
Beyond product design, I run Kaecolors, my creative playground for video editing and storytelling. I also once participated in a cultural university dance team competition and placed 1st - proof that collaboration, rhythm, and attention to detail show up in all areas of my work.
I graduated from Global Business & Digital Arts at University of Waterloo
Studying and working in multimedia development, design, and cross-discipline thinking. I received the University of Waterloo Merit Scholarship for academic excellence. The program is project based and challenges students to solve real business and technology solutions while crafting tangible and innovative digital developments. I have also acquired my Global Experience Certificate as well.
I graduated from Global Business & Digital Arts at University of Waterloo
Studying and working in multimedia development, design, and cross-discipline thinking. I received the University of Waterloo Merit Scholarship for academic excellence. The program is project based and challenges students to solve real business and technology solutions while crafting tangible and innovative digital developments. I have also acquired my Global Experience Certificate as well.
I graduated from Global Business & Digital Arts at University of Waterloo
Studying and working in multimedia development, design, and cross-discipline thinking. I received the University of Waterloo Merit Scholarship for academic excellence. The program is project based and challenges students to solve real business and technology solutions while crafting tangible and innovative digital developments. I have also acquired my Global Experience Certificate as well.
📍 Studied Abroad in Leeds
📍 Studied Abroad in Leeds
I had the amazing opportunity to go on an exchange abroad for one term at the University of Leeds. Where I immersed myself in cross-cultural design and business practices in a completely new academic setting.
Learning in a different country pushed me outside my comfort zone — from adapting to new teaching styles to collaborating with students from all over the world. Most courses were team-based, which strengthened my collaboration and communication skills, something I carry with me in every project today.
I gained firsthand experience with international education systems, design thinking across cultures, and team dynamics in diverse environments.
I had the amazing opportunity to go on an exchange abroad for one term at the University of Leeds. Where I immersed myself in cross-cultural design and business practices in a completely new academic setting.
Learning in a different country pushed me outside my comfort zone — from adapting to new teaching styles to collaborating with students from all over the world. Most courses were team-based, which strengthened my collaboration and communication skills, something I carry with me in every project today.
I gained firsthand experience with international education systems, design thinking across cultures, and team dynamics in diverse environments.
🗣️ Guest Talk at a Local
High School
I had the incredible opportunity to speak with a group of curious and driven Grade 11 and 12 students about careers in UX/UI design.
It was both rewarding and inspiring to represent the tech and design space, sharing my journey from high school to university to becoming a full-time industry professional. The students asked insightful questions about everything from balancing work and social media to how to break into the UX/UI field.
Moments like these remind me how important it is to make design feel approachable especially for the next generation of creatives.
🗣️ Guest Talk at a Local
High School
I had the incredible opportunity to speak with a group of curious and driven Grade 11 and 12 students about careers in UX/UI design. It was both rewarding and inspiring to represent the tech and design space, sharing my journey from high school to university to becoming a full-time industry professional. The students asked insightful questions about everything from balancing work and social media to how to break into the UX/UI field.
Moments like these remind me how important it is to make design feel approachable especially for the next generation of creatives.
🎥 Creative Editing & UGC Storytelling
Outside of digital product design, I love diving into the world of video editing especially short-form UGC, vlogs, travel diaries. Tools like CapCut let me explore a different side of creativity, where pacing, storytelling, and brand voice all come together.
It’s my way of staying playful and expressive tapping into visual layers beyond the screen, and bringing stories to life in dynamic, engaging ways. Check out my video portfolio.
🎥 Creative Editing & UGC Storytelling
Outside of digital product design, I love diving into the world of video editing especially short-form UGC, vlogs, travel diaries. Tools like CapCut let me explore a different side of creativity, where pacing, storytelling, and brand voice all come together.
It’s my way of staying playful and expressive tapping into visual layers beyond the screen, and bringing stories to life in dynamic, engaging ways. Check out my video portfolio.
Work experiences
Lead Product Designer
Playlog Group Inc.
2021 - Present
Design Consultant
SwitchGrocery
2019 – 2021
UX/UI & Brand Marketing Designer
XTM Inc.
2018 - 2021
Visual Designer
Orange Gate
2017 - 2018
Lead Product Designer
Playlog Group Inc.
2021 - Present
Design Consultant
SwitchGrocery
2019 – 2021
UX/UI & Brand Marketing Designer
XTM Inc.
2018 - 2021
Visual Designer
Orange Gate
2017 - 2018
Lead Product Designer
Playlog Group Inc.
2021 - Present
Design Consultant
SwitchGrocery
2019 – 2021
UX/UI & Brand Marketing Designer
XTM Inc.
2018 - 2021
Visual Designer
Orange Gate
2017 - 2018
My stacks
Framer
My main tool for building interactive websites
Capcut
Video editing for brand content and visual storytelling
Figma
A powerful design tool for creating intuitive user interfaces
Where I share my creative process and visual storytelling
Slack
My go-to for seamless client and team communication
X
Where I share insights, tips, and some work
Adobe Photoshop
For image editing, photo treatments, and visual polish
Loom
To record async video walkthroughs for clients
Framer
My main tool for building interactive websites
Capcut
Video editing for brand content and visual storytelling
Figma
A powerful design tool for creating intuitive user interfaces
Where I share my creative process and visual storytelling
Slack
My go-to for seamless client and team communication
X
Where I share insights, tips, and some work
Adobe Photoshop
For image editing, photo treatments, and visual polish
Loom
To record async video walkthroughs for clients
Framer
My main tool for building interactive websites
Capcut
Video editing for brand content and visual storytelling
Figma
A powerful design tool for creating intuitive user interfaces
Where I share my creative process and visual storytelling
Slack
My go-to for seamless client and team communication
X
Where I share insights, tips, and some work
Adobe Photoshop
For image editing, photo treatments, and visual polish
Loom
To record async video walkthroughs for clients
FAQs
Answers to common questions to help you understand the process and how we can work together
I'm here to help you
What’s your typical project timeline?
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief. Right now I do offer website in a week for those interested!
Do you offer revisions?
What do you need from me to get started?
Can you work with my existing brand guidelines?
Do you provide post-project support?
What’s the best way to reach you?
I'm here to help you
What’s your typical project timeline?
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief. Right now I do offer website in a week for those interested!
Do you offer revisions?
What do you need from me to get started?
Can you work with my existing brand guidelines?
Do you provide post-project support?
What’s the best way to reach you?
I'm here to help you
What’s your typical project timeline?
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief. Right now I do offer website in a week for those interested!
Do you offer revisions?
What do you need from me to get started?
Can you work with my existing brand guidelines?
Do you provide post-project support?
What’s the best way to reach you?